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E‑ticket best practices

This document outlines best practices for using e‑tickets to create a smooth, professional experience for your guests while keeping delivery and check‑in simple for your team.

We recommend selling tickets directly through Emma wherever possible – please see our Ticketing Best Practices here.

When to Send E‑Tickets

Timing is key to ensure guests can easily find their tickets.

We recommend sending e‑tickets:

  • One week before the event – gives guests time to review details and prepare.
  • Again, at one day before the event – places the e‑ticket back at the top of their inbox for easy access and a reminder.

This reduces on‑site issues caused by missing or hard‑to‑find tickets.

What to Include on the E‑Ticket

Clear, complete information helps guests arrive confident and prepared.

We recommend including the following:

Included by default:

  • Event name and date
  • Event location
  • Guest name and ticket type
  • QR code for scanning

 Recommended to include manually:

  • Support or contact details (if required)
  • Arrival instructions and parking
  • Dress code
  • Anything else the guests should be aware of

You can hide default settings on the e-ticket if you wish to (such as the ticket name, host name, purchase date etc). Avoid overloading the e‑ticket with unnecessary content — keep it clear and concise.

Brand Your E‑Tickets

E‑tickets are often the final touchpoint before your event — make them look the part.

Best practices:

  • Add your logo and/or banner image
  • Use consistent event naming and styling

Branded e‑tickets reinforce professionalism and help guests trust the communication.

Send via Emma comms function

We recommend sending e‑tickets using Emma’s communications feature as this saves you time and e-tickets can be sent out in one go to all your guests.

  • Use the E‑Ticket Distribution Template for sending e-tickets
    • You can amend and add to this template to make it relevant to your guests and event
    • It ensures that the recipient list is correct as this is what attaches the e-ticket to the email (help article here)
  • Easily resend tickets if needed via the Comms Log or via a guest profile
  • You can easily track the delivery and status of your e-ticket email

This ensures reliable delivery and a consistent experience for all guests.