---
title: E‑ticket best practices
description: This document outlines best practices for using e tickets to create a smooth, professional experience for your guests while keeping delivery and check in simple for your team.
---

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# E‑ticket best practices

## This document outlines best practices for using e‑tickets to create a smooth, professional experience for your guests while keeping delivery and check‑in simple for your team.

We recommend selling tickets directly through **Emma** wherever possible – please see our ***[Ticketing Best Practices here](https://support.emma-live.com/ticketing-best-practices?hsLang=en)*.**

**When to Send E‑Tickets**

Timing is key to ensure guests can easily find their tickets.

**We recommend sending e‑tickets:**

- **One week before the event** – gives guests time to review details and prepare.
- **Again, at one day before the event** – places the e‑ticket back at the top of their inbox for easy access and a reminder.

This reduces on‑site issues caused by missing or hard‑to‑find tickets.

**What to Include on the E‑Ticket**

Clear, complete information helps guests arrive confident and prepared.

**We recommend including the following:**

*Included by default:*

- Event name and date
- Event location
- Guest name and ticket type
- QR code for scanning

*Recommended to include manually:*

- Support or contact details (if required)
- Arrival instructions and parking
- Dress code
- Anything else the guests should be aware of

You can hide default settings on the e-ticket if you wish to (such as the ticket name, host name, purchase date etc). Avoid overloading the e‑ticket with unnecessary content — keep it clear and concise.

**Brand Your E‑Tickets**

E‑tickets are often the final touchpoint before your event — make them look the part.

**Best practices:**

- Add your **logo** and/or **banner image**
- Use consistent event naming and styling

Branded e‑tickets reinforce professionalism and help guests trust the communication.

**Send via Emma comms function**

We recommend sending e‑tickets using **Emma’s communications** feature as this saves you time and e-tickets can be sent out in one go to all your guests.

- Use the **E‑Ticket Distribution Template** for sending e-tickets 
    - You can amend and add to this template to make it relevant to your guests and event
    - It ensures that the recipient list is correct as this is what attaches the e-ticket to the email***([help article here](https://support.emma-live.com/how-to-send-e-tickets?hsLang=en))***
- Easily resend tickets if needed via the Comms Log or via a guest profile
- You can easily track the delivery and status of your e-ticket email

This ensures reliable delivery and a consistent experience for all guests.

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