--- title: Adding tracking (UTM parameters) to your microsite URL description: Adding tracking (UTM parameters) to your microsite URL --- [Skip to content](https://support.emma-live.com/adding-tracking-utm-parameters-to-your-microsite-url#main-content) [More support](https://support.emma-live.com/kb-tickets/new?hsLang=en) [![Emma Logo\_POS\_rgb](https://support.emma-live.com/hubfs/Emma%20Logo_POS_rgb.svg)](https://support.emma-live.com/?hsLang=en) Open main navigation Close main navigation - [More support](https://support.emma-live.com/kb-tickets/new) How can we help you? - There are no suggestions because the search field is empty. 1. [Help Centre](https://support.emma-live.com/?hsLang=en) 2. [Microsite](https://support.emma-live.com/microsite?hsLang=en) # Adding tracking (UTM parameters) to your microsite URL ## If you want to track where traffic to your microsite is coming from, you can add UTM parameters to your microsite URL and use them in your analytics reporting by following these steps below. **Description:** UTM parameters are added to the end of a URL to help identify where a visitor came from, which campaign they clicked on, and which link or advert brought them to your microsite. To add them to your microsite URL, place a ? after the URL, then add each parameter as a name=value pair. If you are using more than one parameter, separate each one with &. **Example:** [https://uk.emma-live.com/solacewomensaid/pledge/1000003470/?utm\_source=newsletter&utm\_medium=email&utm\_campaign=summer2026&utm\_content=header\_button&utm\_term=donation+drive](https://u2589163.ct.sendgrid.net/ls/click?upn=u001.1hH52it1nsele1oHwNLvtAIqpNQBPmxE6XQx4z-2Bm8Kguv06JJp-2BGkT50JJUZiQAV2rulblOcTA8tuV-2Fgn5vdsKbWhZItLA-2FpOzOd8vfUMbPWaK2fAzb40wX1RpGtLcOybIiYXW6kPeTM3CEWi2dNu-2Fm2SGyHgP3XV6t7ivyvWCMOGWlWvshfwuSTERNObFPncNpISoQFYko1hImWOw5b24SLIBZKlRSeKHrsh-2F9SNhJ6c9Q5C-2FQwkw40BNXOMfeQhhBV_di6R4Pt90u7nTZSlMpy5MSmYtFP49g2NPoUpRXLD3BN3Z47IdbC4es6FiOtaCDrck4uPJMrJaXTtvr1Cg757v-2B8I2Vd4mKva-2B6V-2F-2BkmYSi9YqGgS1-2Bo6v39GS12vjaInX8Z3ZA8EgWCSxDTAI-2B4KOVinVQwSreIoty4-2B4Rb61fYzueOC3nZa-2FqodRupxA9uKiZkKMSjvOKHZAbWJHE1Xig-3D-3D) If you need help building your URL, use the following free tool from Google: [https://ga-dev-tools.google/ga4/campaign-url-builder/](https://u2589163.ct.sendgrid.net/ls/click?upn=u001.1hH52it1nsele1oHwNLvtPj62kUKwCCKGDlX-2FFhTp-2FPwzQo2QcI5WAU4-2FTv-2F2pY3jn445eW6fBagB62fbQxCsw-3D-3DIxD4_di6R4Pt90u7nTZSlMpy5MSmYtFP49g2NPoUpRXLD3BN3Z47IdbC4es6FiOtaCDrcXHBGU2-2FxzYu2aCtkzXjLwGkYw3xAwuGz2Bf-2BrgpF1wmH-2FSDebrB4-2FILrSarKd-2FKznViN02y6vfroAeXa8fWsFXUo2mP6YuYdDPioVqEXJ6gPLA8o-2BWlPqZ0BFlFhdsMUKkdnXNQSuNsG8HnHHbC7rg-3D-3D) **What each field means:** **utm\_source** This tells you where the visitor came from. For example, this could be facebook, google, newsletter, or instagram. **utm\_medium** This tells you the marketing channel. For example, this could be email, paid\_social, cpc, or referral. **utm\_campaign** This is the name of the campaign you want to track. For example, you might use spring\_appeal, auction\_launch, or giving\_day. **utm\_content** This helps you tell the difference between links or creatives within the same campaign. For example, you could use it to compare a header\_button against a footer\_link. **utm\_term** This is usually used to track a paid keyword or search term. **gclid** This is the Google Click Identifier. It is commonly added automatically by Google Ads so clicks from Google ads can be tracked more accurately. **fbclid** This is the Facebook Click Identifier. It is commonly added automatically by Meta when someone clicks through from Facebook or Instagram. **Important note**: UTM values are case-sensitive, so Facebook and facebook would be treated as different values in reporting. To keep your data clean and consistent, it is best to use the same naming format every time. These fields are available on both Guests \> Overview and the Activity page. **Reference:** [https://support.google.com/analytics/answer/10917952?hl=en](https://u2589163.ct.sendgrid.net/ls/click?upn=u001.1hH52it1nsele1oHwNLvtMaRt9lQVL-2FnEyPWOBNmfVrhsxyTG1beHzVd9h-2FPwrNnFEw2PQOF8t1bAjXYVD0UEsHf2414emnJZ2HycUeUmMQ-3Dbdwb_di6R4Pt90u7nTZSlMpy5MSmYtFP49g2NPoUpRXLD3BN3Z47IdbC4es6FiOtaCDrcIa1hfarCN89mlkJX6Ri9RhnMlMJsT40pRHFcSCqFct0oQiPjeI69u9WSZHB9raCk6SnRAc-2Fe6iiruIk7ycvhEzgPascFSu5t1XsIyaIAWl-2FkZVTxKlTA6rVSAi9fECiAEutpaBrBNvIQzrBcoswrdw-3D-3D) - [Auction](https://support.emma-live.com/auction?hsLang=en) - [Auction Items Catalogue](https://support.emma-live.com/auction-items-catalogue?hsLang=en) - [Pledging](https://support.emma-live.com/pledging?hsLang=en) - [Raffle & Prize Draw](https://support.emma-live.com/raffle-prize-draw?hsLang=en) - [Peer to peer](https://support.emma-live.com/peer-to-peer?hsLang=en) - [Leaderboard](https://support.emma-live.com/leaderboard?hsLang=en) - [Communication](https://support.emma-live.com/communication?hsLang=en) - [Guests](https://support.emma-live.com/guests?hsLang=en) - [Ticketing](https://support.emma-live.com/ticketing?hsLang=en) - [Registration](https://support.emma-live.com/registration?hsLang=en) - [RSVP](https://support.emma-live.com/rsvp?hsLang=en) - [Check-in](https://support.emma-live.com/check-in?hsLang=en) - [Table Planning](https://support.emma-live.com/table-planning?hsLang=en) - [Surveys](https://support.emma-live.com/surveys?hsLang=en) - [Polls](https://support.emma-live.com/polls?hsLang=en) - [Agendas](https://support.emma-live.com/agendas?hsLang=en) - [Microsite](https://support.emma-live.com/microsite?hsLang=en) - [Payments](https://support.emma-live.com/payments?hsLang=en) - [Account](https://support.emma-live.com/account?hsLang=en) - [Notifications](https://support.emma-live.com/notifications?hsLang=en) - [Integrations](https://support.emma-live.com/integrations?hsLang=en) - [Reporting](https://support.emma-live.com/reporting?hsLang=en) - [Best Practices](https://support.emma-live.com/best-practices?hsLang=en) - [General](https://support.emma-live.com/general?hsLang=en) [![Emma Logo\_POS\_rgb](https://support.emma-live.com/hubfs/Emma%20Logo_POS_rgb.svg "Emma Logo_POS_rgb")](http://www.emma-live.com) Copyright © 2025, EMMA Live