Adding tracking (UTM parameters) to your microsite URL
If you want to track where traffic to your microsite is coming from, you can add UTM parameters to your microsite URL and use them in your analytics reporting by following these steps below.
Description:
UTM parameters are added to the end of a URL to help identify where a visitor came from, which campaign they clicked on, and which link or advert brought them to your microsite.
To add them to your microsite URL, place a ? after the URL, then add each parameter as a name=value pair. If you are using more than one parameter, separate each one with &.
If you need help building your URL, use the following free tool from Google: https://ga-dev-tools.google/ga4/campaign-url-builder/
What each field means:
utm_source
This tells you where the visitor came from. For example, this could be facebook, google, newsletter, or instagram.
utm_medium
This tells you the marketing channel. For example, this could be email, paid_social, cpc, or referral.
utm_campaign
This is the name of the campaign you want to track. For example, you might use spring_appeal, auction_launch, or giving_day.
utm_content
This helps you tell the difference between links or creatives within the same campaign. For example, you could use it to compare a header_button against a footer_link.
utm_term
This is usually used to track a paid keyword or search term.
gclid
This is the Google Click Identifier. It is commonly added automatically by Google Ads so clicks from Google ads can be tracked more accurately.
fbclid
This is the Facebook Click Identifier. It is commonly added automatically by Meta when someone clicks through from Facebook or Instagram.
Important note: UTM values are case-sensitive, so Facebook and facebook would be treated as different values in reporting. To keep your data clean and consistent, it is best to use the same naming format every time.
These fields are available on both Guests > Overview and the Activity page.
Reference: https://support.google.com/analytics/answer/10917952?hl=en